Elevating Mobile App User Experience for a Food Retail Chain
A popular Australian food retail chain partnered with Experion for five years, aiming to boost growth through mobile app user experience and smart inventory algorithms.
The Client
Our client is a food retail chain in Australia. Initially, they collaborated with Experion to develop a delivery application empowering van drivers to efficiently locate residential addresses via mobile devices for food delivery. The success of this application inspired the client to intensify their transformation efforts. Subsequently, Experion was entrusted with the task of developing mobile applications to reshape their business model, focusing on enhancing customer interactions.
Our Solution
We designed two distinct applications tailored to the client’s evolving business models. The first application is a mobile-based platform for online orders and in-store pickups, allowing users to conveniently order food online and retrieve it later from the store. The second is a web-based home delivery solution, enabling customers to place online orders and receive doorstep delivery at their preferred time.
The previously developed driver application is undergoing a comprehensive revamp and integration with the new home delivery software. This upgraded application empowers drivers to efficiently manage multiple orders, access order details, navigate through map-based routes, and update delivery statuses in real time.
Business Impact
- Enhanced Mobile App Customer Experience:
- Streamlined access to goods and services, simplifying the overall customer journey.
- Increased Customer Loyalty and Revenue:
- Accelerated sales revenues by over 30% through improved customer satisfaction and loyalty.
- Cost Reduction:
- Decreased cost overheads as mobile/web orders streamlined processes, optimizing resource utilization.
- Error Reduction and Customer Retention:
- Minimized manual errors through online ordering, crucial for maintaining customer trust and retention.
- Data-Driven Insights:
- Facilitated data collation through online ordering, providing valuable insights into customer behavior.
Additional Benefits:
- Introduced location-based deals, enhancing customer engagement.
- Implemented referral programs and user campaigns to drive customer acquisition.
- Leveraged social media with options for customers to share their experiences through likes, ratings, and shares.